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Royal Enfield Now Accepting Applications for the 2024 Build.Train.Race (BTR) Program

Royal Enfield Now Accepting Applications for the 2024 Build.Train.Race (BTR) Program

One of the oldest motorcycle producers in the world, Royal Enfield was established in 1901 and since then, the company has gone through several ups and downs. However, it was successfully revived in the end. Royal Enfield is also renowned as the producer of the most affordable classic motorbikes. Though most motorcycles the company produces are lightweight and low-powered, it does not compromise on the quality and durability of its motorcycles. Apart from its heritage of producing motorcycles, Royal Enfield also takes part in promoting custom motorcycle building and racing for women. Efforts that the company put in hosting and organizing a platform for female riders passionate about becoming custom builders and motorcycle racers are commendable. One such event Royal Enfield organizes every year is the all-women Build. Train. Race (BTR) Program.

It is considered to be the first-ever initiative taken by a notable motorcycle manufacturer to provide women riders and custom builders a chance to showcase their skills and get professionally trained through the BTR program. This program has a unique format to attract women riders in North America where they will not only participate in flat track and road racing, but they will also be provided with hands-on experience to work on a Royal Enfield motorcycle to use for the racing.

This is to announce that the registration for the 2024 Build. Train. Race (BTR) program by Royal Enfield is now open. The aspirants willing to participate are asked to record a 120-second video including their introduction and an explanation of why they are a suitable candidate to be considered for this program. Not to forget, the registration for the 2024 Build. Terrain. The race program will close on 13th November, 2023.

There are several partners working in collaboration with Royal Enfield to make this event happen. A few of them are:

  • American Motorcyclist Association (AMA)
  • Fédération Internationale de Motocyclisme (FIM)
  • Dunlop Motorcycle Tires
  • S&S Cycles
  • Öhlins

Build.Train.Race (BTR) Program


The Build.Train.Race (BTR) Program prepares female riders for either flat-track racing or road racing. For riders interested in flat-track racing, the company provides them with the Royal Enfield Interceptor INT650 and assists them throughout the program to customize it for flat-track racing. Meanwhile, riders with a track record of road racing are provided with the road race-oriented Royal Enfield Continental GT650 to build and customize for road racing.


Adequate training is provided to riders by professional factory instructors to not just prepare them for the race but to also help them learn useful custom-building techniques and skills.


After the Royal Enfield INT650 and GT650 are ready, riders take part in top-of-the-line racing events in North America conducted by AMA and MotoAmerica. These riders participate alongside the world’s best professional flat-track and road racers.

According to Royal Enfield, the BTR program is aimed to provide a platform to make women in this field more capable of participating in worldwide road racing championships by increasing their professional exposure. It is also organized to celebrate women riders and promote motorcycling in North America.

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