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The rivalry in the global motorcycle market is getting tougher every year. The number of top players in the motorbike business has grown in the last decade. Motorcyclists looking to buy a new or used bike have many good options. Riders can also find the right and best bike that matches their choices.
1. Honda's Growth in the Motorcycle Market
Among all the big bike brands, Honda is growing fast. It has been the world’s largest motorcycle maker for decades. This Japanese bike brand holds almost 40% of the global bike market. It has successfully beaten many famous motorcycle brands in sales and business.
2. Honda's Early Success
Honda is not the oldest bike brand, like Harley Davidson, Indian, or Triumph Motorcycles. It was started on September 24, 1948, in Hamamatsu, Shizuoka, Japan. After its founding, it soon became the bike market leader in 1959.
Must Read: The Remarkable History of Honda
3. Consistency: Honda's Key to Success
Unlike other big motorcycle brands, Honda never faced major trouble. The making also never stopped. It is a major reason it is the world's largest motorbike maker.
Honda has always produced good-quality, reliable bikes for riders worldwide. This Japanese brand proves that steadiness is the key to success.
4. The Appeal of Other Motorcycle Brands
Many bike riders dream of owning a Ducati, BMW, or Harley Davidson bike. Ducati’s high-speed bikes are top-tier. Similarly, BMW produces the most flexible adventure bikes. If you love classic cruisers and touring bikes, no one can beat Harley Davidson. However, Honda is often the best choice for riders.
5. Sales Figures: Proving Honda's Leading the Motorcycle Market

Honda bikes are reliable, low-cost, and sturdy. It is not just a statement made by Honda and its fans. Sales figures prove that Honda is ahead of its foes by a great gap.
Honda expects to sell more than 20 million units by the end of this business year. The company has two months to complete this sales goal. Honda has already achieved most of its expected sales goal.
The number of units Honda sells stands for nearly 40% of the global bike market. Meanwhile, other bike brands share the remaining 60% of the market.
6. Honda’s Future Goals: Targeting 50% Market Share

This is not it! Honda wants to achieve 50% of the total bike sales by the end of 2030. This target is doable for Honda.
It is good news for Honda. However, it is not good for other major brands. Those who are finding it hard to maintain their sales may struggle more.
7. Honda’s Strong Hold in Key Markets
Honda has a huge seller network and production plants all over the world. It also leads sales charts in India, Brazil, the Philippines, and Indonesia. In the US, it has achieved second place in sales after Harley-Davidson.
8. Honda’s All-Round Target Market Plan
Honda never aimed at only a single class of motorcyclists as other makers do. Considering the bike prices of most brands today, they only target the high-end side of the market.
Meanwhile, Honda makes motorbikes for everyone. It produces motorcycles for all types of riders. It focuses on ease, trust, and affordability.
9. Honda’s Plans for the Future
Apart from its existing share of the motorbike market, Honda wants to connect with more new customers. The company is set to develop better electric bikes to replace gas-powered ones. It is not very successful in the electric bike market yet, but the future seems bright.
9.1 Honda’s Electric Motorcycle Projects
Currently, Honda is working on several electric bike projects. Honda has also revealed certain concept electric bikes. Honda also claims it will drop its gas-powered motorcycle lineup by the end of 2040. It will only sell electric bikes. The company still has 15 years to change its production plan.
Honda is at the forefront of change. The company successfully introduced two new electric bike concepts at EICMA 2024. These include the EV Fun and EV Urban Concepts.
The pace at which Honda works may not seem too fast, but the company has the ability.
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