Top 10 Motorcycle Trade Shows Worldwide

Motorcycle trade shows are held around the world yearly. For a motorcycle rider, it’s a great opportunity to find unique motorcycles with amazing features and designs. Most motorcycle shows feature model showings and displays from major manufacturers, like Harley-Davidson, Honda, Suzuki, Yamaha, BMW, KTM, Kawasaki, Aprilia, and more.

This article will discuss the top 10 motorcycle trade shows worldwide.

• Table of Contents
• 1. Barber Vintage Motofest (United States)
• 2. Motor Bike Expo (Italy)
• 3. Motorcycle Trade Expo (England)
• 4. American International Motorcycle Expo (United States)
• 5. The Motorcycle Shows (Canada)
• 6. Brussels Motor Show (Belgium)
• 7. Moto Expo Melbourne (Australia)
• 8. Intermot (Germany)
• 9. IMS (United States)
• 10. EICMA (Italy)
• 11. Last Words

1. Barber Vintage Motofest (United States)

The Barber Vintage Festival is among the most highly anticipated motorcycle shows. For antique motorcycle enthusiasts, the Barber Vintage Motofest is the ideal destination. This event was founded in 2005 and hosted in Birmingham, Alabama every year. For three days, this event offers commercial vendors, vintage racing, a renowned swap market, shows, exhibitions, and more. Fans can also explore the legendary on-site Barber Vintage Motorsports Museum.

The Barber Vintage Motorsports Museum features the largest motorcycle collections, Lotus race car collections, and the Barber Advanced Design Center. This show focuses on the history, preservation, interpretation, and exhibition of motorbikes, classic cars, and motorsports.

Website: Barber Vintage Motofest

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2. Motor Bike Expo (Italy)

The Motor Bike Expo is the world’s largest custom motorcycle show, with more than 700 exhibitors, 170,000 visitors, and a 100,000 m^2 area. This show focuses on the use of motorcycle components, accessories, and gear. 

At the Motor Bike Expo, visitors can check out the newest models from top motorcycle manufacturers and unique bikes modified by famous international builders.

The Motor Bike Expo also provides opportunities to purchase merchandise, accessories, and parts, giving you a vast array of options to customize your motorbike and riding style. This feature distinguishes MBE from other events.

You can get up close to any kind of motorcycle—from track racing to off-road riding, from custom traditions blending with tourism to the most cutting-edge technology, such as the world of electric motorcycles—which is what really sets MBE apart. The entire motorcycle industry's segments are together under one roof.

Website: Motor Bike Expo

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3. Motorcycle Trade Expo (England)

Operating for 25 years, the Motorcycle Trade Expo has become the largest motorbike trade show in Europe. This iconic event is a gathering place for dealers, exhibitors, merchants, and manufacturers in the B2B motorcycle business in Europe. The Motorcycle Trade Expo is held annually in Stoneleigh Park, Warwickshire, showcasing components, accessories, workshops, and specialized services for two-wheelers.

This event’s target audience is motorcycle dealers. Over the past four years, this event has had an average of more than 3,800 participants from up to 1,800 firms per show.

The Motorcycle Trade Expo allows dealers to look at other products, listen to pitches, and purchase motorcycle equipment. New and older customers rush to this three-day event to compare all the new goods and services. Expo is the pre-season showroom for the trade, including hundreds of exhibitors and thousands of well-known brands.

The Motorcycle Trade Expo is the best way to increase sales, introduce new models, goods, and services, establish new contacts in the sector and support your current dealership network. Dealers and exhibitors can discuss business plans for the upcoming season face-to-face in a professional setting at this event.

Website: Motorcycle Trade Expo

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4. American International Motorcycle Expo (United States)

The AIM Expo, recognized as North America's largest motorcycle and powersports trade event, is a prominent destination for motorsports manufacturers, merchants, and media. The Motorcycle Industry Council organizes and hosts this remarkable B2B conference once a year.

The AIM Expo is an immersive experience within the powersports industry. It offers an opportunity for different brands, dealers, distributors, media outlets, and influencers to interact, educate themselves, and address critical issues currently affecting the motorcycle industry.

Website: American International Motorcycle Expo

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5. The Motorcycle Shows (Canada)

The Motorcycle Shows is a renowned motorcycle and OHV display series held in six Canadian cities every year. Run by Power Sports Services, this exhibition displays models from well-known brands, including KTM, Aprilia, Harley Davidson, BMW, and more.

Power Sport Services (PSS) focuses on leading-edge management and innovation of the motorcycle. The launch of PSS helped provide support for the riding community and industry.

These Canadian showcases are popular with novice and experienced riders since they want to see what new and popular technology is coming in the next season. Every year, a new technology that makes riding enjoyable, safe, and healthy is released to enthusiasts.

Website: The Motorcycle Shows

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6. Brussels Motor Show (Belgium)

Being one of the largest motorcycle showrooms in the world, Brussels Motor Show has almost half a million visitors annually. This event is held in Heysel Palaces and launches a new commercial model yearly. This event shows off unique motorcycles and cars, sports and racing vehicles, and light utility vehicles.

Website: Brussels Motor Show

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7. Moto Expo Melbourne (Australia)

Australia’s largest motorcycle expo, Motor Expo Melbourne, is a three-day show held in Melbourne, Australia every two years. This event is an opportunity to display and sell apparel and products for ATVs, UTVs, scooters, motorcycles, and jet skis.

This event is the perfect place for motorcycle lovers to learn about upcoming models from different brands across the world. The Moto Expo Melbourne brings together different folks who share a love for unique and classic motorbikes with various designs and features.

Website: Moto Expo Melbourne

Facebook: Moto Expo Melbourne

8. Intermot (Germany)

Intermont is an international scooter, e-bicycle, and motorcycle trade show held in Germany every two years.

This trade event has over 1,000 exhibitors from over 40 countries and an average of over 200,000 attendees per show. A large variety of motorbike products are available for purchase, and visitors can also check out several manufacturer exhibits, test drive brand-new vehicles, stunt performances, and racing demos.

Website: Intermont

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9. IMS (United States)

IMS is an evolution of the International Motorcycle Shows, an almost 40-year-old indoor motorbike shows series. IMS offers a festival-like atmosphere for power sports enthusiasts to engage with each other and check out different industries and their products.

The Great American Media launched the IMS show series in 1982, originally called the “Great American Motorcycle and ATV Shows.” Approximately 600,000 people attend this expo each year to check out the motorcycles, clothing, gadgets, ATVs, concept bikes, scooters, and other products displayed by over 17 top manufacturers.

Website: IMS

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10. EICMA (Italy)

EICMA, also known as the Milan Motorcycle Show, is one of the most highly anticipated, largest motorcycle events. Introduced in 1914, EICMA has always been held in Milan, Italy. This event has the highest attendance in the world, often visited by international exhibitors, press, and operators.

EICMA often hosts internal press conferences, representative figures and world-class drivers, numerous product innovations, technical workshops, etc.

Every event has an average turnout of over 500,000 visitors, with motorcycle manufacturers taking advantage of the huge number of visitors to show them new products, tease new developments, and unveil unique designs.

Website: EICMA

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11. Last Words

Motorcycle trade shows are perfect places for riders, manufacturers, and retailers to visit. You get to know about different unique models or bikes and their features. Moreover, you get to interact with manufacturers of various motorcycle brands. Besides that, motorcycle trade shows also give you the opportunity to buy new motorcycle products and riding gear and make new contacts. If you wish to improve its appearance, you can add new Saddlebags, fairings, handlebars, seats, crash bars, luggage racks, and sissy bars.